Personal Data Store
The Personal Data Store (PDS) is an application enabling individuals to collect and exercise control over their personal data. To design the PDS proof of concept and business cases, I worked with a diverse and international team of strategic designers, business experts, and technology experts based in Italy, Estonia, and Japan. The PDS was showcased at global conferences, including the MyData Global Conference 2020.
How can a Personal Data Store (PDS) empower users to take control of their personal data while also enabling organizations to become part of the personal data ecosystem?
Problem. The government of Japan is introducing new data privacy regulations that allow Personal Data Stores (PDSs) to operate in the country. In response, a leading technology company has been developing a secure data exchange platform to support these PDS operators. Our multidisciplinary strategic design team assisted the strategic business division understand how this advanced technology would benefit individuals and businesses.
Approach. Our approach involved defining and evaluating various business cases to determine the PDS’s main value propositions in different scenarios. We also supported the technology division in outlining the system’s technological requirements. These scenarios were then transformed into selected user journeys, effectively bridging the gap between user expectations, business goals, privacy regulations, and software development needs.
Solution. The PDS application includes five interconnected functionalities: a Marketplace, Identity Verification, a Dashboard, Consent Management, and a Data Wallet. This system gives users easy centralized access to and control over their data, while providing businesses with a platform to offer innovative and targeted services. This platform simplifies and improves compliance with privacy regulations, benefiting both users and businesses.
Impact. The PDS project assisted stakeholders and executives in understanding the next steps of their personal data business strategy. It was also chosen for presentation at global conferences, such as the MyData Global Conference 2020.
A Quick Heads Up: Details have been omitted due to the NDA agreement. Please note that all opinions reported are mine.
Responsibilities
Activities
Project Details
Project highlights
Envision
Led senior managers in co-creating rich use-case scenarios for the data-intermediation technology, spanning the health and care, insurance, and travel industries.
Design
Transformed broad use-case scenarios into pragmatic touchpoints that were used to evaluate strategic directions
Disseminate
The project was presented at several leading international conferences as part of the global dissemination strategy
Design highlights
We designed four primary areas of the PDS as part of the project outcome and outlined several others for future development. The four designed areas include:
Identity verification
Verify the identity quickly, securely, and effortlessly
Personal Data Dashboard
Provide information and one-touch access points to personal data and data-based services
Consent Wallet
A consent management system to exercise portability, and other rights under personal data regulations
Data Wallet
Collect, review, and share personal datasets with trusted third-party service providers through a decentralised data storage system
Selected scenarios
A key project objective was to identify promising business cases for the PDS that aligned with the Strategic office’s long-term goal. By closely collaborating with the project stakeholders, several business scenarios were identified and further reviewed with sector experts. Scenarios were recounted through user narratives to enhance the understanding of users among the different teams involved and to highlight the business potential.
Efficient Care for Multiple Seniors
How can a Personal Data Storage (PDS) help caregivers and healthcare professionals manage medical records and share updates easily with other caregivers and professionals?
Chronic Condition Care
How can a Personal Data Storage (PDS) assist patients in sharing health information with their doctors?
International Health Insurance
How can a Personal Data Storage (PDS) be used to ensure that a family’s health insurance is comprehensive and applicable internationally, facilitating a worry-free travel experience?
Storing Family Health Information
How can a Personal Data Storage (PDS) be leveraged by parents to keep track of their children’s health and development information?
Health Management Abroad
How can a Personal Data Storage (PDS) help frequent travellers to keep their health and insurance information updated and accessible for emergencies?
Team and stakeholders
This endeavour was made feasible only through the collective efforts of several committed professionals, teams, and the crucial support from key stakeholders. I wish to express my profound thanks to the Personal Data Trust Leadership team, as they entrusted us with their confidence in our design and leadership skills. The input from my colleagues in the business and service design team, as well as from the directors, was essential in navigating the cultural and methodological hurdles encountered. My heartfelt appreciation goes out to the Business Analyst team and the numerous partners who played a part in this venture; without them, we couldn’t have met the high expectations set by this project. Together, these groups and outstanding individuals created a cooperative atmosphere that enabled the project to be genuinely groundbreaking, completed on time, and a continuous source of both professional and personal growth.
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Design Team
Milan and Rome, Italy, (IT) • 6 team members
Lead Service Designer and Researcher
Director, Data Intelligence
Sr. Business Designer
Sr. Service and UX Designer
Service and UX Designer
Business Analyst
Stakeholders Team
Tokyo, Japan (JP) • 6 team members
Strategic Business, Sr. Manager
Innovation, Sr. Manager
Strategic Business, Deputy Manager
Strategic Business, Deputy Manager
Innovation, Lead Developer
Business Analyst
Data Distribution Team
Tallin, Estonia (EE) • 2 team members
Lead Solution Architect
Solution Architect
